This post might not have much to do with credit repair services, but I thought we’d cover an area of personal finance often left unchecked.
It seems like every other day that I come home from a long day at the office to find at least two cards that proclaim in huge, bold letters “WE PAY CASH FOR GOLD”, with a little note at the bottom letting me know they also habla español.
Now I’m seeing all of these commercials and billboards with bright, shiny faces giving these glowing testimonials, as if they just couldn’t wait to tell you about how much they loved selling away their gold. The gold buyers will even send you a “secure” self addressed package at no cost to you for your gold shipping needs. And I’ve never seen a single person in these ads smoking a cheap cigar.
But I wonder if the part where they rip you off has changed at all.
Gold Prices Increase
Over the past 10 years gold prices have almost quadrupled topping out above $1,200 an ounce in December of 2009. All the commercials for gold buyers will tell you the same thing. It gets consumer’s brains to thinking that they may have an ounce in jewelry that’s just collecting dust. Why wouldn’t you want to turn that into $1,200?
We Could Use the Extra Money
With the economy still struggling to get back on track many Americans need extra money to make ends meet. Selling some excess gold seems like a good way to get money for something that you’re probably not even using. With gold prices up and Americans needing money you would think this was perfect timing for consumers to hop on board with one of gold buying companies that tries to make the process so convenient.
The Price is Wrong
When you’re selling your jewelry its cost is not calculated by the ounce, but rather by the gram or, more than likely, by the pennyweight (abbreviated dwt). A dwt. is one-twentieth of a standard ounce. Now, the companies that buy gold can obviously set their own prices that don’t necessarily need to be in line with what gold is currently selling for.
These are businesses that are trying to make a profit. Nationally broadcast commercials on TV and radio aren’t exactly cheap. This expense and others need to be recovered somehow. This will undoubtedly come at the consumer’s expense as opposed to cutting into their profit margin. Not only will you be given below industry minimums for your gold, but once you tack on processing fees you’ll end up with a check that shocks you with just how little you’ve received.
Lastly, there’s no appraisal that lets you decide whether you want to accept their offer or not. You simply send your gold away and they send you a check with an amount that they deemed appropriate.
I’d Rather Stick with the Seedy Pawn Shops
At least with the pawn shops you knew you were getting ripped off and had the option to say “forget it” and take your gold back home with you. With these mail-in cash for gold companies, not only are you getting the raw end of the deal, but you don’t even have the option of cancelling the transaction.
From what I’ve gathered the best bet is shopping around and doing so with local jewelers and gold buyers. Local companies pay consistently higher prices then do the national firms. Plus, very often the local companies will purchase the entire item, gemstones included. This isn’t something you get when you sell to wholesale gold buyers. They simply want to melt the gold down.
Also, just because gold prices are at a ten-year high, doesn’t mean that you should run out and sell everything you own. There may be more value in having some patience with your gold. Contemplate whether getting a quarter of what your gold is actually worth really merits your time and effort.
